Marketing/Sales Tips
Sales & Marketing Strategies for Collection Sites & Mobile Collectors
The main difference between sales and marketing is that marketing focuses on generating interest in a product or service, while sales focuses on making the sale (Signed contract, Money in the bank)
What's Your Business Plan/Model?
- Collection Site (Employers & Individuals)
- Mobile Collector 24/7
- Tests offered DOT, Lab based, Instant
- Additional Services (Hair, Oral Fluid, background Checks)
Who Is Your Customer Base?
- Individuals
- Employers
- Government Agencies
- Staffing Agencies
- DOT/NON-DOT
Website Development
- Organic Page Indexing-Minimum 750 Words-Local Relevant
- Clickable Phone Number/Email Contact
- Mobile Friendly
- Relevant Content-Understandable to User
- Site Maps/Manually Submit URL’s if Needed
- Write a Blog and Index
Marketing Methods
- Website Leads
- Google/Bing Ads
- Direct Mail
- Email Contacts
- Networking Events – Chamber, Conferences, Local Business Meetings
- Facebook Ads/Post
- LinkedIn Post
- Cold Calling
- Google My Business-Verify Address
Website/Social Media Presence
- Website
- Instagram/Tik Tok
- X (Formerly Twitte
- Press Releases
- Join Social Media Groups
Common Mistakes
- Wasting Time and Money
- Not Establishing Benchmarks and Monitoring Marketing Progress
- Not Making Websites Mobile Friendly
- Not Having Business Cards at All Times
- Not Continuously Producing Relevant Content on Website
- Not Posting to Facebook and Other Social Media Sites
- Not Having Clear Pricing and Available Services
- Not Responding to Customer Inquiries/Phone Calls Within 24 Hours
- Not Reading DOT Part 40 and Implementing Best Practices